Portfolio

Eskenazi Museum of Art

In 2019, I designed and implemented a new environmental design and way-finding system for the newly renovated Eskenazi Museum of Art.

In complex architectural environments such as museums, environmental design is crucial to ensuring a positive guest experience. People need visual cues such as typography, maps, directions, and symbols to guide them to their destinations. Environmental Design focuses on the visual aspects of wayfinding—information systems

that guide people through a physical environment and enhance their understanding and experience of the space—creating experiences that connect people to places; communicating identity; and conveying information. Additionally, effective environmental design can contribute to a sense of well-being, safety, and security.

As one of Indiana’s most architecturally significant buildings, matching the environmental design aesthetic to the museum’s modern architectural style was essential. Focusing on modernist period phrases such as “less is more” , “form follows function”, and “unity without uniformity” , the environmental design focuses on straight and angled lines, muted tones, monochromatic color schemes, use of the modern typeface Helvetica, and minimalism, to compliment the airy and expansive open plan interior spaces.

Outdoor banner background image by Simon C. Page.

© 2020 by Jenny El-Shamy Design